GEO Watch | Consumer Education Monsanto-Style
Internet troll. Credit: Splitreason . World Food Prize winner outlines shift in strategy FOCUS ON CONSUMERS NOT JUST GROWERS Devon G. Peña | Seattle, WA | May 2, 2014 Robert Fraley, Monsanto’s Chief Technology Officer and this year’s winner of the dubious World Food Prize, recently admitted that Monsanto made a huge strategic error by focusing educational outreach on growers and ignoring consumers. An interesting analysis of this admission is presented in an overlooked report by Joan Faus published in the April 12, 2014 edition of El País ( Spain). Faus quotes Fraley admitting the error: “In the last twenty years almost all of our communication activities and education have been focused on farmers and it went very well. But the mistake we made is that we did not put enough effort toward consumer education.” Faus attended a press conference hosted last month by Fraley in St. Louis with invited members of the European press corps. The extended session revealed much about th...