Graphic Evidence: Corporate Organics - 2013
Changing sector involves expansions, acquisitions and concentration PEPSI AMONG THE TOP CORPORATIONS GETTING INTO ORGANIC FOOD Devon G. Peña | Seattle, WA | February 23, 2014 Professor Phil Howard of Michigan State University has been tracking the growth of corporate organics since 1997 and most recently by creating diagrams of the structure of the organic industry. These diagrams are based on the acquisitions by the top 30 food processors in the United States. Comparing the trajectory from 2003 through 2013, a very interesting set of patterns emerges from Howard’s diagrams. There are obvious changes like the addition of Pepsico (a.k.a. Pepsi), the nation’s largest food and beverage processor. Pepsi’s direct presence in the organics market appears to have been initiated in November 2006 with the acquisition of Naked Juice; compare the 2003 and 2013 diagrams immediately below . Diagram 1. Structure of Corporate Organics (2003) Diagram 2. Structure of Corporate Organics (Au...